Today, more than half of the world's population lives in cities. The
urbanization process started in the late 1700s and has been increasing
since then. The prediction is that by 2050, 66 percent of the
population will live in cities and the United Nations, the World Health
Organization, the World Economic Forum, are warning us, if we don't
plan for the increased density, current problems in our cities, like
inequality, congestion, crime can only get worse. As a result, urban
planners and city developers are putting a lot of effort and creativity in
designing our future, denser, bigger cities.
But I have a different opinion. I think urbanization is actually
reaching the end of its cycle, and now people are going to start moving
back to the countryside. And you may think, "But what about the
trend?" Well, let me tell you, socioeconomic trends don't last
forever. You know, 12,000 years ago everybody was perfectly happy roaming
the land, hunting and gathering. And then, the trend changes, and the new
thing is to live in a farm and have cattle, until it changes again. When
we get to the industrial revolution. Actually, that is what started the
urbanization process. And you know what triggered it? Steam power, machines, new
chemical processes -- in two words, technological innovation. And I
believe technology can also bring the end of this cycle.
I've been working on innovation for most of my career. I love it. I
love my job. It allows me to work with drones, with 3D printers and smart
glasses, and not just those you can buy in the shop but also prototypes. It's
a lot of fun sometimes. Now, some of these technologies are opening
new possibilities that will radically change the way we did things before and
in a few years, they may allow us to enjoy the benefits of city life from
anywhere. Think about it. If you could live in a place with a lower
crime rate and more space and a lower cost of living and less
traffic, of course many people would want that, but they feel they
don't have a choice. You have to live in the city.
Well, in the past, people moved to the cities not because they
loved the city itself but for the things you could have in a city, more
job opportunities, easier access to services and goods and a rich
social life. So let's dive deeper.
More jobs and career opportunities. Is that still true today, because
the office people are starting to realize that working in the office and
being in the office may not be the same thing anymore. According to a
study by Global Workplace Analytics, more than 80 percent of the US
workforce would like to work from home. And do you know how much it costs
for a company to even have an office? 11,000 dollars per employee per
year. If only half of those workers would telework even 50 percent of
the time, the savings in the states would exceed 500 billion dollars, and
it could reduce greenhouse gases by 54 million tons. That is the
equivalent of 10 million cars off the streets for a whole year. But
even though most people would want to telework, current technology makes
the experience isolating. It's not comfortable. It doesn't feel like
being there. But that is going to change by the convergence of two
technologies: augmented reality and telepresence robots.
Augmented reality already today allows you to take your office
environment everywhere with you. All you need is a wearable computer, a
pair of smart glasses, and you can take your emails and your spreadsheets with
you wherever you go. And video conferences and video calls have become
very common these days, but they still need improvement. I mean, all
those little faces on a flat screen, sometimes you don't even know who is
talking.
Now, we already have something way better than static video calls: your
average telepresence robot. I call it tablet on a stick.
You can control, you can move around, you can control what you're
looking at. It's way better, but far from perfect. You know how they
say that most human communication is nonverbal? Well, the robot
doesn't give you any of that. It looks like an alien. But with
advances in augmented reality, it will be easy to wrap the robot in a nice
hologram that actually looks and moves like a person. That will do
it. Or else, forget the robot. We go full VR, and everybody
meets in cyberspace. Give it a couple of years and that will feel so real, you
won't tell the difference.
So what was the next reason why people move to cities? Access to
services and goods. But today you can do all that online. According to a
study made by comScore, online shoppers in the US last year did more
than half of their retail purchases online, and the global market for
e-commerce is estimated to be at two trillion dollars. And it's
expected to reach 2.38 by the end of 2017,according to eMarketer.
Now, from a logistics standpoint, density is good for deliveries. Supplying
goods to a shopping mall is easy. You can send big shipments to the shop, and
people will go there, pick it up and take it home themselves. E-commerce
means we need to ship one and have them home delivered. That's more
expensive. It's like the difference between having a birthday party for 20
people or bringing a piece of the cake to each of your 20 friends at
their place. But at least in the city, they live close to each other. Density
helps. Now, e-commerce deliveries in the countryside, those take
forever. The truck sometimes needs to drive miles between one address and
the next one. Those are the most expensive deliveries of all.
But we already have a solution for that: drones. A vehicle
carrying a squadron of drones. The driver does some of the deliveries while
the drones are flying back and forth from the truck as it moves. That way,
the average cost for delivery is reduced, and voila: affordable e-commerce
services in the countryside. You will see: the new homes of our
teleworkers will probably have a drone pod in the yard. So once the
final mile delivery is not a problem, you don't need to be in the city to
buy things anymore. So that's two.
Now, what was the third reason why people move to cities? A rich
social life. They would need to be in the city for that these days. Because
people these days, they make friends, they chat, gossip and flirt from
the comfort of their sofa.
And while wearing their favorite pajamas.
There are over two billion active social media users in the world. In
a way, that makes you think like we are connected no matter where we are. But
OK, not completely. Sometimes you still need some real human contact. Ironically,
the city, with its population density, is not always the best for that. Actually,
as social groups become smaller, they grow stronger. A recent study
made in the UK by the Office for National Statistics showed a higher
life satisfaction rating among people living in rural areas. So as
people settle in the countryside, well, they will buy local groceries, fresh
groceries, foodstuff, maintenance services. So handymen, small
workshops, service companies will thrive. Maybe some of the industrial
workers from the cities displaced by the automation will find a nice
alternative job here, and they will move too. And as people move to
the countryside, how is that going to be? Think about autonomous, off-the-grid
houses with solar panels, with wind turbines and waste recycling
utilities, our new homes producing their own energy and using it to also
power the family car. I mean, cities have always been regarded as being
more energy-efficient, but let me tell you, repopulating the
countryside can be eco too.
By now, you're probably thinking of all the advantages of country
living.
I did it myself. Six years ago, my wife and I, we packed our stuff, we
sold our little apartment in Spain, and for the same money we bought a
house with a garden and little birds that come singing in the morning.
It's so nice there. And we live in a small village, not really the
countryside yet. That is going to be my next move: a refurbished
farmhouse, not too far from a city, not too close. And now we'll make
sure to have a good spot for drones to land.
But hey, that's me. It doesn't have to be you, because it
would seem like I'm trying to convince somebody to come join us in the
country. I'm not.
I don't need more people to come.
I just think they will once they realize they can have the same
benefits the city has. But if you don't like the country, I have good
news for you, too. Cities will not disappear. But as people move out, a
lower density will help them recover a better flow and balance.
Anyway, I guess now you have some thinking to do. Do you still
think you need to live in the city? And more importantly, do you want
to?